I-phone advertisement Essay

An enormous amount of exchangeablely as well as an enormous amount of controversy is associated with the cutting age of recorded melody and especially regarding how the spick-and-span digital engineering science pertains to artisans royalties and corporate profits. The problem is basically one of absolve-access and the argue over file-sharing and free downloading which has been raging for many years now. With new-fangled products like the I-phone further establishing digital access and portability at the top-tier of consumer demand, the controversy regarding corporate and artist royalties and issues of copyright promises to extend far into the future.The I-phone is represented in a young ad as almost as a natural wad of nature and implies that those who have not go through its capacities are, in fact, living a lesser-life (I-pod, 2007) in fact the new age of medicine is upon us regardless of whether the next turn in technology will expand or restrict access for consume rs. The overall problem can be depleted into two sub-problems 1) file sharing by consumers which results in royalty losses for the corporate or artists interests and 2) the issue of fan- do remixes of artists material which may result in a radical allowance of what the artist originally intended.In order for both issues to be turn to simultaneously it will be necessary to adopt some bounce of free file-sharing which is not wholly free, and which we will presently discuss. Proposal My marriage offer is that all major(ip)-label record companies include the option of a limited add up of file-share downloads which are available for those who purchase a specific number of products and/or open a fee to access this service.What this means is that each major label would post the music on their label online and allow free downloads of a portion of their compose while leaving the hottest newest releases or street corner market products in a state of buy-only. Simultaneously, the lab els could offer on online DJ or radio service which should function similarly to the Yahoo online nickelodeon or other similar sites. The free access of samples of the record labels catalog would also be a form of music sharing scarce not file sharing as the files could be heard on-site but not downloaded.Opposing Views The new-wave of technology has not only do it harder for point in timeline artists to ensure that their due royalties are paid to them for their music, but it has made it much more difficult for big-name artists to ensure that anyone is even listening to their music at all. The idea that small-time musicians and even un-signed musicians and bands can attract downloads as well as those acts and bands which are backed by huge corporations. The new environment is a dual challenge to music industry playersFirst, with so much music available, the greatest panic to big record companies is not that listeners will consume their music il de jure but that they will consume , whether legally or illegally, someone elses music entirely (Drew, 2005 p. 543) which may be the most exciting promise of all from a consumers perspective. interrogation sources indicate that the radical evolution has just begun and will have far-flung consequences that cant be presently predicted.One authoritative source, Edgar Bronfman Jr., the head of Universal, the worlds biggest music company,(Mann, 2000 p. 39) said the following regarding the future of the sport industries a few clicks of your mouse will make it possible for you to tease all(prenominal) book ever written in any language, each movie ever made, every television show ever produced, and every piece of music ever recorded. In this vast intellectual car park nothing will ever again be out of affect or impossible to find every scrap of human acculturation transcribed, no matter how obscure or commercially unsuccessful, will be available to all. (Mann, 2000 p. 39) Of course to Bronfman and others like him w ith a vested interest in the pulmonary tuberculosis of entertainment products, particularly music, the new technologies are viewed as an evil threat. This threat is financial in nature the thought of such systems spreading to films, videos, books, and magazines has riveted the tending of artists, writers, and producers (Mann, 2000 p. 40) all of whom are, obviously, looking to preserve and extend their lucrative financial holdings into the new age.ConclusionIt would be impossible to completely shut-down file sharing of music online or to completely stop online music piracy. However, a similar situation existed and still exists for movies, television shows, and video games all of which can be illegally recorded and shared as well as ripped without due pay to the companies and artists who produced them. By adopting new approaches to free-share options, record companies and artists might at least beget to recover some of the lost revenue base they have experienced as consumers migra te to illegal sites for file downloads.ReferencesAnonymous. I-phone advertisement, archived You-Tube accessed 11-26-07 http//youtube. com/watch? v=FLxB4pHH_GY Mann, Charles C. supernal Jukebox Rampant Music Piracy May Hurt Musicians little Than They Fear. the Real Threat to Listeners and, Conceivably, Democracy Itself Is the Music Industrys chemical reaction to It The Atlantic Monthly, Vol. 286, September 2000. p. 39+ Drew, Rob. Mixed Blessings The Commercial Mix and the succeeding(a) of Music Aggregation Popular Music and Society, Vol. 28, 2005. p. 533+