Decrease in Supply of Dalda Ghee

OLPERS MILK EXPIRES in the first place EXPIRY time PREPARED FOR THE REGIONAL autobus,ENGRO FOODS, COL. AKHTAR KHALILI PREPARED BY ASST. QUALITY CONTROL MANAGER DECEMBER 29, 2012 TABLE OF CONTENTS EXECUTIVE SUMMARY. 03 INTRODUCTION.. 04 purpose AND RECOMMENDATIONS. 04 FACTS AND FINDINGS.. 05 1. Testing Expired Milk Before Expiry Date.. 05 2. bailiwick Of Plant In Sukkur. O6 3.Chain Of Distributors07 DISCUSSION/ANALYSIS. 08 EXECUTIVE SUMMARY- This newspaper publisher comprises of the ca theatrical role of decline in the sale of Olpers Milk as many complaints were received quoting that milk was discontinue before the decease interpret. This compensate analyses the causes and recommend trustworthy solutions that Engro Foods should take to correct this situation. The report also clarifies that Olpers Milk is 100% full of nutriment and have no deleterious chemicals or bacteria which could cause diseases. INTRODUCTION-Engro foods launched its to the highest degree famous out put Olpers milk in the year 2006. Since then this product is highly demanded all everyplace Pakistan. Recently many complaints have been made from our most valu equal to(p) customers that milk was run out before the expiry construe. This report comprises of facts and findings to the highest degree this cause of failure of Olpers milk due to which our bar of life-threatening will is decreasing. After study of this report you will be able to answer the following questions * Who was responsible was this failure of Olpers milk? * What argon the reasons behind this job? What initiative should be taken to solve this problem? CONCLUSION AND RECOMMENDATIONS- After completing all my research work and findings on this problem I came to a conclusion that the distributors of Olpers milk were at fault, they played with our trust and good will. They removed the original expiry date machinate the tetra pack turn outer of Olpers milk and printed a new expiry date just to avoid the consequen ces of over stocking of inventory. Olpers milk is full of nutrition than any other tetra pack milk. It consists of some good nutritional fats that expire it a rich flavor and taste.According to my survey of determine and dairy raise no harmful chemical of bleaching agent is added in our milk its pure and healthy. Following are the recommendations I conclude on the tooshie of my finding * Engro foods should immediately break its contract with JAVED BROS. chain of distributors as they apply our product for their benefit and directly blamed our brand for providing expired milk. * promotional push-down stores should be launched for Olpers milk for increasing its demand. * New advertisements should be on aired to promoting Olpers milk and for gaining back the trust of our customers * JAVED BROS. hould be sued and earnings should be demanded. FACTS AND FINDINGS- For finding the real causes behind our customers complains I made certain surveys and researches to come to a conclusion . The research findings presented here falls in to 4 categories 1. Testing Expired Milk Before Expiry Date 2. appraise Of Plant In Sukkur 3. Chain Of Distributors 1) TESTING OF EXPIRED MILK BEFORE EXPIRY DATE- I started my work by testing the expired milk before expiry date to do it about the demonstrable damage of the milk. The results repointed that milk was actually expired and had been curdled and a human activity smelly.The expired milk contained a few percentage of urea in it which revealed that it was harmful and expired. Due to this reason our sales declined by a heavy(a) margin in support month as compared to our competitors Size (ml) region OF SALES IN NOVEMBER 2012 OLPERS HALEEB MILKPACK MILLAC NIDO 1000 46 45 70 45 39 500 50 65 85 57 49 250 13 12 19 10 20 This speedy decrease of sales came with no of complaints as well and I compared the complaints of last three months and found out that that in November complaints were increased by 90%. ) SURVEY OF SUKKUR PLANT- After testing the expired milk I visited our milk processing plant in Sukkur and there I came to know that Olpers milk is being processed in the correct focus and no harmful chemicals are being added in it to make the expiry process earlier. The nutritional values of our milk are in concord with those suggest by Worlds Health Organization present we can also see that expired milk did not contain any amount of iron in it as it was turned in to urea after expiring. 3) CHAIN OF DISTRIBUTORS- My final survey was of the chain of distributors we use to distribute our roduct in market we recently changed our distributors an 2012 and had signed a deal with JAVED BROS. chain of distributors. I disguised myself as a new trainee over there and spend a week analyzing the situation over there. I came to know that from past few months they are having a problem of overstocking of Olpers Milk and as its a perishable good it has to be used otherwise the distributor will face loss (Pac kets ) S. No Month Order Demand 1 September 30000 28000 2 October 31000 22810 2 November 37000 29000The above chat is the ending inventory chart of distributors of Olpers Milk. This shows that the Distributors are at fault and for their own profit are selling the expired milk by changing its expiry date. 3) DISCUSSION/ANALYSIS- Olpers Milk is the sign of good taste. Never in past sixsome years such problem has occurred as Engro Foods works with honesty and show complete dedication towards their work. They have even created employment for women in their Sukkur plant and also give employment to women in Punjab to collect milk form dairy farms and deposit in Olper containers.The Facts and Findings of my research also mention the fact that Engro Foods were not at fault. Distributors played a deadly game with us and tried to destroy our good will just off the interest of their own profit. * UHT OLPERS MILK- Olpers Milk can never point expired before its expiry date as Engro foods use s UHT(ultra heat treatment)method to pasteurise the milk for 3-4 seconds under 275?. It uses a special new technology LACTOSTAR from chinaware to make sure milk is 100% suitable for health.