Developments in the travel and tourism industry

Select two recent or current developments in the travel and tourism industry and explain how these developments have affected career opportunities and job roles within the industry. In this first part of the question, I will talk about how technology has affected careers and job roles within the travel & tourism industry. Technology has been the biggest development on the travel & tourism industry within the last ten years. It has allowed many companies to offer improved service to customers and help with the start up of many other businesses. Computers have been used for many years especially within the airline industry for tasks such as check in and ATC (Air Traffic Control), but now computers are being used in travel agents and tour operators. This could have affect on jobs, as computerisation will lead to less paper work. Computers are also used to access the Internet and customers are seeing the benefits of using this method of booking. Online booking also cuts out paying the travel agent commission; prices are also generally lower on the Internet. A new type of travel agent is appearing on the Internet, which specialises in e-commerce (electronic business) and example of this type of organisation is Expedia. Organisations such as this can be used to book all the principles of a holiday in one place. This also affects jobs, as only two or three people will need to be employed to ensure the systems work properly. This could affect many travel agents; some have already closed, as they cannot compete with the competition that is being given from online organisations. Some companies may choose to integrate, but this can also lead to a loss in jobs, as the amount of staff required maybe lower. As I mentioned previously, computers have been used in the airline and airport sector for many years. Airlines now use computers in a different way. Thanks to the advances in technology, passengers can now check in using a kiosk within the terminal building and at Waterloo Station, London, when travelling with British Airways. It is also possible to check in online 24 hours before a flight departure. The introduction of check in kiosks will inevitably mean that fewer customer service agents will be required. Not all development within the industry will lead to loss of jobs; one example of this is Terminal 5 at Heathrow Airport. More staff will be employed when British Airways moves all of its flights and services from Terminal 1 & 4 to Terminal 5. More staff will be employed to work within shops, stations and facilities that will be available to customers when the terminal opens in 2008. Aircraft are also becoming more technologically advanced, two of the world biggest aircraft manufactures, Boeing and Airbus are developing new aircraft that will changed the way passengers travel. The Airbus A380 will become the largest civil aircraft in the world; and will have a maximum captivity will be 840 passengers. Singapore Airlines among others will be modifying the cabin to included bars, shops and gyms that will require staff to attend and maintain while in the air. There will be more career opportunities such as cabin crew and aircraft pilot when the new aircraft are introduced into service. An extension of aircraft is the possibility of space travel. Staff that will be employed for space travel will have to be trained to a higher level of health and safety and will be specialised in the working of and running of the craft. Visitor attractions have been using technology to their advantage. The safety of rides in theme parks can closely be monitored with computers, if a hazard occurs it can be located quickly and action can be taken. This will reduced the amount of mechanics needed to look after the rides. Technology has also allowed rides to have a higher thrill factor without compromising the safety of riders. Thorpe Park is the first theme park in the world to have a ten-loop roller coaster. It is kept safe with the use of computers, so that the ride operators can ensure high levels of safety.

Masculinity in Science Fiction Essay

Throughout the past couple of centuries science fiction has become one of the most popular genres worldwide. Thousands of people of different age, gender, racial and ethnical origin submerge into a world where the level of technological development is incredibly high, and where the machines often seem to dominate their creators, humans. To begin the essay we should first give the definition for what the science fiction is. So, the Wikipedia says that: â€Å"Science fiction is a form of speculative fiction principally dealing with the impact of imagined science and technology upon society and persons as individuals.† Scientists have long been arguing about the reasons that make science fiction so popular among the readers. The realm, depicted in science fiction novels isn’t magical or fairy, like the fantasy world is. On the contrary, it’s often more cruel and merciless than our reality is. One of the main hypothesis is that people like to drift into the worlds of robots, intelligent machines and spaceships because there the easy ways to solving the emerging problems exist. In most of those books there is little attention paid to the human to human relations. On the contrary, the problems that are dealt in science fiction novels are rather more global than the relations between the individuals. The authors of this kind of books prefer to write about the rise and fall of the empires, about the giant wars, won or lost with the help of the mind, intrigues and power. For lots of people in our Western, highly individualistic world, reading science fiction books is one of the few ways to forget about the necessity to maintain and keep social relations with others. Nowadays, when the society allows us, its members, to open and develop our individuality freely, communication between the individuals becomes more and more complicated, as people, given the opportunity to develop the way they want, find more differences between each other, so that they have less in common with each passing year. This fact, combined with the absence of the defined standards of communication that existed in traditional societies, make communication a tough task for the contemporary people. It’s well known, that women adapt easier and faster than the man do, thus they experience less difficulties in adjusting to this new way of communication. On the contrary, men are those who sometimes experience severe troubles when some advanced form of social interaction is required. Thus, man read science fiction in order to transfer themselves in the world where mind and power decide a lot, and emotions are usually seen as something lateral and even useless. This hypothesis is confirmed by the fact that males comprise the main auditory for the books, shows and films in this genre. In order to better understand what is science fiction about, and why is it preferred by man, we’ll research the inner genres science fiction has in it. Kay Fowler offers his classification for the genres of science fiction which is: World at Risk SF and Apocalyptic Science Fiction Political/Massive War/Doomsday Weapons Disaster Alien Invasion/Conquest of Earth Plague/Disease/Epidemic Agricultural/Ecological/Population Disasters Far Future or Ancient History-Future History . Utopias/Dystopias/and in-between Utopia near utopias; ambiguous utopias, heterotopias Dystopias Alternate Earth/Alternate History (What If?) Time Travel, Time Paradoxes, Time Patrolling, Time Wars, Alternate Time Lines Religion/Theology/Anti-religion and Science Fiction Space Opera Robots, Androids, Cyborgs, Clones and Cyberbunk/Virtual Reality, Genetic Engineering, and Nanotechnology. World Building/Terraforming/Scientific and Social Inventiveness ESP/Telepathy/Psi Powers Underwater living/ocean worlds Human Colonization/Conquest of Other Worlds Feminist Science Fiction/Alternate Sexualities/Gender Benders SF with a theme of deafness or a focus on non-oral communication (Kay Fowler, Themes/Genres in Science Fiction: An idiosyncratic and woefully incomplete list) As you can note from the list above, science fiction is mostly the literature of action, the field of action for the active people, warriors, politicians and scientists, where there is little place for emotions and emotional life. Contemporary critics say that science fiction is one of the genres whose main characteristic is reflecting and reproducing masculinity, creating the specific, sometimes even perverted image of it in the minds of those who fancy this kind of literature. Of course, some researchers of the SF literature consider that: â€Å"science fiction †¦ seem(s) also to promise more freedom than do non-genre literature to imagine alternatives to the privileged assumptions of heterosexuality and masculinity that suffuse our culture », as it is noted in The Queer Encyclopedia of the Visual Arts.   But, in the reality, the authors of the SF books put â€Å"the male as the central role and in a position of power†, as it is noted in the article Science fiction’s use of Utopian and Dystopian visions of the future in relation to challenging boundaries of gender and / or sexuality. Today, when the amount of novels, stories and tales written in this genre is enormous, science fiction authors will do anything to attract the reader’s attention to their novel. Some years ago, when the SF began its rapid development, it was new and original to make the protagonist of the story female. Unfortunately, for most of the SF writers it meant only the change of setting or decorations, not touching the key points of their writings. To attract the readers’ (and, as we can recall, those are mostly males) attention they   provide their main protagonist with huge eyes and breasts, enormously long legs and a tempting smile, but inside their â€Å"heroines† are as masculine as any male monster slayer with the huge gun is. Thus, changing the decorations for their stories, the authors evade the convictions in gender discrimination, in the same time attracting new waves of male readers who are longing to read about the long-legged half-naked amazons fighting with the evil. Thus, the heroes of science fiction novels are mostly males to the marrow of their bones, and it doesn’t depend of their physical sex. Science fiction literature usually describes conflict situations, like war, ethical, racial or cultural conflicts. The protagonists of the science fiction stories are always the people of action; those who possess notable decision-making skills, and are able to actualize their choices immediately. If we analyze current researches in the field of gender psychology, a conclusion can be deduced that those qualities characterize mostly males, while women are considered to be more of the facilitators, peace makers. Stereotypical women behavior is characterized by irrationality, which’s doesn’t belong to the features that characterize this genre. A considerable part of science fiction novels and stories are characterized by the external conflict between the protagonists of the story. Of course the existing external conflict in science fiction, like in some of the other genres, is often the reflection of the internal protagonist’s conflict, but in most science fiction stories this internal clash is moved on the background of the story. Most SF stories are written for the man to allow them to drift into the world, where power and mind is the key to solving all of the existing problems. The external conflict in the story is usually characterized by the considerable amount of power the opposing characters possess, for whether it is physical or mental. Power is the key to becoming a winner in the clash, which’s the only goal the masculine protagonists usually have in mind. Another gaze into the gender psychology study book provides us with the information that the necessity to prove one’s superiority by becoming a winner in some conflict is also mainly male characteristic. Science fiction novels are usually the stories describing concrete situations, where the plot develops, and one event causes another. To cut the long story short, SF books are usually based on logical interpretation of the events. The causal consecutive ties there are usually very strong, thus there are usually little unfinished plot lines and the events that do not have any substantional meaning to the development of the plot of the story. All the technologies used in the story are scientifically validated, the principles of their operation are usually explained or understandable to the readers, in contradiction to the principles that stipulate the usage of magic in fantasy books.   One of the reasons for which less women read science fiction than man do, is the lack of the elements of decoration that make the book â€Å"alive† in women’s opinion. In the feminine literature the event that is described or the person that appeared may be introduced only in order to help the reader to feel the atmosphere of the setting described by the author. Only few of the science fiction novels hold such seemingly useless elements in them, while in all of the others â€Å"every gun that’s hanging on the wall is going to fire†, and every person appearing, and every action been committed are the basis for some further development of the plot, as Justine Larbalestier proves in his research book The Battle of the Sexes in Science Fiction. Science fiction novels’ protagonists are also often characterized by their orientation on victory. It’s a usual pattern of action for the SF heroes to fight the things they don’t like or don’t understand. They rarely seek for the round-abouts for reaching their goals, preferring the straight and habitual way of defeating and destroying the things that prevent them from getting the needed things. Such a way of solving the problems is also mostly male characteristic. For women the strategy would rather be to understand the enemy, to find the reasons for which he’s opposing and try to get rid of them, preferably uniting their forces with the past rivals. Women tend to understand and not to fight, as destroying diverges with the basic female ideals, while creation is their field.   But, as we can note, there are fewer science fiction novels that tell about the cooperation between the aliens and people, than of those, that describe the wars between the different races. In addition, most of the novels that actually describe that cooperation show it is based on the military, political or economic needs only. Actually, the situation with the aliens’ psycho type for lots of SF writers is the same as it is with gender appurtenant of the protagonists. The description of the aliens’ phenotype is called to create the impression in the consumer’s mind that humans in the story are contacting with the creatures totally different from them, but if the reader looks closer he begins to feel himself pigeoned, as there are the same humans under the scary carnival masks. Unfortunately, only a small amount of the writers puts an effort to design the psycho type different from the humans’ one.   Of course, most of them don’t even need it, as it’s not necessary and is even harmful to research the enemy’s psychology thoroughly, as it may summon sympathy or, which’s even worse, the desire to find the reasons for the antagonist’s inappropriate behavior. Psychologists prove this is typically masculine approach to problem-solving. That’s why only a few books describe cultural cooperation between the people and aliens. Human to human cooperation has been thoroughly researched and described, so it’s ineffective to create the â€Å"human in masks† type of aliens, while creating and designing the psychology of the race much different from humans requires lots of time and effort. Science fiction got its name because of the numerous elements of scientific research and the results of progress that characterize the books written in this genre. Science is the world of rationality, of the casual-consecutive bonds, where all the events have their reasons, and provoke certain consequences, the world where the miracle is unlikely, because it deprives that world of the reality it possesses. Introducing miracle in SF novel is the same as bringing the atomic bomb into the world of the faeries and dragons. If it is done without the proper skills only the excellent writers possess, those new elements ruin the authenticity of the imaginary world, making it look like a child’s picture with the broken proportions. SF world is primordially opposite to the woman’ irrational view of the surrounding world, the place where the content is valued and the form is neglected. Most of the science fiction worlds demand their protagonist to belong to one of the two categories, either the warrior or the scientist, in order to survive in the surrounding society. Of course there are woman whose nature is of one of this two types, but for most of the females those roles are unfamiliar and unwanted. It sometimes happens in the SF that the woman have to play those roles despite of their desires or longings in order to survive, but most writers prefer to describe the beings that feel themselves comfortable in those two roles, as only than their heroes are capable of actualizing their hidden potential and revealing some of the inner qualities.   Thus they prefer to write about males, who are naturally designed to play those roles. It is also important for the science fiction protagonist to be centered on the goals put before him by the gods, doom or just the consequences, and the science fiction writers know that man are much more suitable for this role than woman are. Realistic heroine will be distracted dozens of times a day from her high mission by the cute kitty mioving, new wrinkle appeared or the handsome man walking nearby. It is also worthy of mentioning that science fiction literature rarely describes the societies where the human’s individuality is valued. For most of the heroes their surroundings are not valued for their personal qualities, but for the things they can do, thus the notion of personality is often replaced by the notion of function in the mind of the protagonist of the SF novel. This also belongs to the typical masculine qualities, described by the gender psychologists. Te contemporary world becomes more and more feminine with each passing year, and the science fiction is often used to , distract the males’ attention from this fact. Using the example of Terminator 2, Amanda Fernbach in her article The Fetishization of Masculinity in Science Fiction: The Cyborg and the Console Cowboy says that: â€Å"Ordinary masculinity lacks, and the technological Terminator represents a fetishized, idealized masculinity that is a desirable alternative. In Terminator 2, the Terminator represents an idealized phallic masculinity heavily dependent upon technofetishes to ward off the anxieties of the male spectator faced with the prospect of a future vision of castrated masculinity. Although he learns to make jokes, the Terminator admits he could never cry. He becomes more human in every way except those that display weakness or vulnerability.† Thus we can make a conclusion that science fiction is a genre designed specially for man in order to solve some of their psychological problems and satisfy some of their needs. SF is designed for man and about them, at least most of the examples are. References Fernbach, A   2000, The Fetishization of Masculinity in Science Fiction: The Cyborg and the Console Cowboy. Science Fiction Studies, Volume 27, Part 2 Fowler. K 1999, Themes/Genres in Science Fiction:   An idiosyncratic and woefully incomplete list. Ramaro College of New-Jersey. Viewed 11 May, 2005.   http://orion.ramapo.edu/~kfowler/sfthemes.html Larbalestier, J 2002, The Battle of the Sexes in Science Fiction. Wesleyan University Press Science fiction. Wikipedia Online Encyclopedia. Viewed 11 May, 2005  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  < http://en.wikipedia.org/wiki/Science_fiction> Science fiction’s use of Utopian and Dystopian visions of the future in relation to challenging boundaries of gender and / or sexuality. 2002,   Viewed 11 May, 2005 http://www.corneredangel.com/amwess/papers/sf_gits_esca.doc. Summers. C (ed) 2004, The Queer Encyclopedia of the Visual Arts. Cleis Press.      

Greek Mythology and Gods Essay

What is mythology, The mythology is what man kind tries of findings and explanation of nature and all sort of universal actions such as thunders, earth quakes, winds, stars, darkness, seasons etc. The differences of Greek mythology the Greek mythology is more like human based. They were using human forms for their gods appearance instead of unusual creators in Egyptian mythology. Although only in Greek mythology the universe did create the gods not the gods created the universe. Also the Greek mythology doesn’t set on fear. Human should have no fear of creators or devils or giants what so ever. Because all those evil creators killed by heroes and gods and made world clear for human to live. The reason of mythology and using subject To control the natural phenomena To bind the clans, tribes, or nation together To record historical events To give basic geographic information To set examples for peoples behaviour To justify a social structure Greek mythology does not tell us about early man kind but tell us about early Greek life First event of Greek mythology is Iliad by Homer. He lived 1000 BC. And the Iliad contains earliest Greek literature. Classic Greek mythology was not interested with astrology Priest was not important at all. Even the poets was more important than the priest. One story in Odyssey the hero spares the poet but kills the priest. The Greek mythology set literature of Europe and democracy and science Greek mythology was not a place for terror for human. The Greek mythologists transformed a world from full of fear to full of beauty Greek mythology nothing to do with religion. It all about how world an universe become in existence As example the reason of volcano erupts are imprisoned terrible creator. Other example Zeus hurls his thunder bolt when he gets angry. The Greek gods lived in Olympus which is high mountain in Greece. Although they lived like human but they were mortal and they could do more than what human could. They eat, they trick another, they drink, been in affair as human do Greek could have fun with the stories about their gods THE TITANS AND GREAT OLYMPIANS The titans also called elderly gods. There were many of them but only few of them appears on stories of mythology. At the beginning there was only chaos, then erebus appeared. Then some how love born and brought the stars in order. Once there was a light and day. After light and day Gaea ( appeared ) then erebus slept with night who gave a birth to daily earthly light. and the earth gave a birth to Uranus. Then they create the 3 Cyclopes and hecatocheries 8hundred hands fifty heads ) and twelve titans. And Gaea mother earth and coronus set a trick to Uranus coronus chopped has father Uranus’s penis with Stone sickle. and Uranus’s blood fell into ocean and became giants, from his genitals that fell into sea Aphrodite occurred. Coronus became the next ruler and he imprisoned the Cyclopes with hundred hands. But with the curse of his father Uranus, he was destined to loose against his son Zeus. The names of twelve titans Coronus Rhea Oceans Tethys Hyperion Theia Mnemosyne. Themis Coues Phoebe Crius Iapetus (Atlas ) THE GODS ZEUS. Became supreme ruler by fighting against his father Coronus and the titans. He was lord of the sky. That means if you can control sky you can control whole world as well. He was more powerful than all divinities together. He was represented as a man always falls in love with a woman after another. also he was acting as normal man would, like hiding his affairs from his wife, which is from hear. And his behaviour also caused many disasters for human kind. His bird was Eagle His tree was Oak His oracle was Dodona He was responsible for the justice, his power was controlling the nature. His most powerful weapon was the thunderbolt. For that reason he was the most feared god in Greece. first information was written by Hesiod Deep note, Zeus had same prophecy as coronus had so he swallowed Metis his wife to stop it. HERA. Zeus’s sister and his wife. She was the goddess of marriage. Also protector of heroes. Hera’s daughter was helping the women who gives birth. She was very jealous also her jealousy and anger cause Trojan war. Her favourite city was Argos. Cow and peacock was sacred to her. POSEIDON. the ruler of the sea. and second highest god after Zeus. He was also very important for Greeks. He had a golden car. he was commonly called the earth shaker. Bulls and horses were his animals. HADES. He was ruling the underworld. Also he was the ruler of death but he wasn’t dead. He was god of wealth too. He was controlling precious metals. He could be invisible with his Helmut. He was not an evil god. PALLAS ATHENA ( MINERVA ) she was the daughter of Zeus. She sprang from Zeus’s forehead. She was a battle goddess. Zeus trusted her because she had no mother. That’s why she could have Zeus’s awful aegis and his thunderbolt. She was defending home, civilised life, handcrafts and agriculture. Her tree was olive ( olive tree was created by her) her city was Athena her bird was owl PHOEBUS means brilliant or shining ( APOLLO ) son of Zeus born in Delos. He called the most Greek. Because he had beautiful figure, he was god of truth, the master musician, he played golden lyre, healer,. Basically he had most pretty and ethically good features that every one would like to be, so Greeks called him with that name to honour themselves. He was also called wolf god. Apollo’s oracle played very important place in the stories because of always truth words were coming from them. Castalia was his sacred place, chephisus was his river. His tree was laurel his sacred animals cow and dolphin but also many creatures. ARTEMIS (Diana ) also called Cynthia. twin sister of Apollo. She was one of the maiden goddess, she was the lady of wild things. She was the protector of youth, she was the moon in the sky that’s why she used to call Selene ( Luna ), on earth she was Artemis, goddess of the dark and she had evil magic and she was an awful divinity. APHRODITE (Venus) the goddess of love and beauty, she was the wife of Vulcan. Myrtle was her tree the dove was her bird, the sparrow and swan too, she married with Zeus’s force. Cyprus was her sacred place, that’s why she called Cyprian or Cythera as well. Her absence would cause no love or no joy. Rose also was her flower. She had a deadly and destructive power over men. HERMES he was the Messenger of Zeus. He had wings on his sandals and crown. Because he was so fast that’s why he was the Messenger and master thief too. His first thievery was the day the day he born. He stole Apollo’s lyre. He appears in stories more than any other gods and goddesses its because of his duty as a Messenger of gods. he was the god of commerce and protector of traders. ARES is the god of war. Homer calls him murderous, blood stained curse of mortal he was coward because he would have run away when he wounded. He was the lover of Aphrodite in one story. He was not important god as Apollo or Hera. His bird was vulture. He has no cities. HEPHAUSTUS the god of fire also he was the god of smith and he was doing furniture’s and weapons in his work shop. he was kind peaceful and loving god and married with Aphrodite. All city organisations admitted to Hephaestus. He was the ceremony god too. HESTIA ( Vesta ) she was the sister and virgin goddess as Athena and Artemis. She played no part in myth. She was the goddess of heart. Every meal offered to her and the fire was the cities heart connected to Hestia. Protector of home and family. The paradox about Hestia she was the first swallowed child of coronus that’s why she came out last from Cronus’s stomach when Zeus poisoned him. The maiden gods are Athena, Hestia. Artemis and they were immune to spell of Aphrodite. THE LESSER GODS OF OLYMPUS The most important of them was EROS. Homer does not know about him. Eros idea came with Plato the Greek philosopher not by a poet He is the god of love. For Plato Eros make his home in men’s heart but not in every man. With the idea of Plato Eros was exist and he was the companion of Aphrodite. Later poets were telling that he was Aphrodite’s son. And he was very naughty or even worse. IRIS the goddess of rainbow. And Messenger of the gods in Olympus. THE GRACERS grace sisters. Aglia euphrosyne and thalia. They treated as in one. they were cheering the gods with their dance to Apollo’ lyre. The man they visited was happy. Hebe : The god of youth, daughter of Zeus. She married to Hercules THE MUSES SISTERS they were nine of them. and they were also same as the graces and count as one. Muses were a holly gift to the men. Because when they sing, for a man has sorrow and grief in his soul he would be free from all thoughts and forgets his troubles. In later times each had her own special field. THE GODS OF WATER Poseidon was the lord of the sea. The Mediterranean (friendly sea) and the black sea (unfriendly sea) also underground rivers too. Ocean a titan and was the lord of the river ocean. That was the great river encircling the earth. Neresus he called THE OLD MAN OF THE SEA a trusty god and gentle. For Hesiod he was thinking kindly thoughts and never lies. Triton the trumpeter of the sea Proteus he had the power foretelling the future and of changing of his shape. The naiads they were the nymphs of the water. They dwelt in brooks and spring. UNDER WORLD Tartarus and Erebus: Tartarus deeper of the two Erberus was the dead pass as soon as they die. In Homer under world is shadowy place inhabited. Nothing real and is like a miserable place. Charon ferries the death cross the water only who buried duly with passage money on their lips. Cerberus guard dog of underworld with 3 head and dragon tale. Who let the dead enter but doesn’t let ever out again. Styx the river of unbreakable oath by which gods swear. Lethe the river of forgetfulness, Phlegethon the river of fire. The Enries placed by Virgil where the evil once get punished. DEMETER. The goddess of the corn and she is happy goddess of the summer. Mother of Persephone. She has great importance for the Greek and the roman mythology. The great temple was in Elesius built for her. DIONYSUS. The god of the vine. Also has a big importance fort he roman and the Greek mythology. The dramas set for him and he is the only god could die and come back. Also he brought his mother from death. Pan goat headed ugly but happy god. He is the god of the wilds and the shepherds and the forests. Silenus: He was associated with Bacchus as well as with pan. He was always drunk. Castor and Polux: the protectors of the sailors. The Satyrs: Like pan they were goat-men/ The Centura half man half horse /The Gorgons dragon like creatures. / Gralae 3 grey woman , they had only one eye between them. THE ROMAN GODS Minerva ( Athena) Venus(Aphrodite) Mercury (Hermes) Diana (Diana) Vulcan(Hephaestus) Ceres (Demeter) Apollo and Pluto (Hades) Saturn (Zeus) Dionysus (Bacchus) . THE STORIES DEMETER ( CERES) the goddess of corn and fertile. Persephone her daughter kidnapped by Hades the ruler of underworld. She was very sad and after long time she find out that her daughter was with Hades. But all that time she was sad so the earth effected by the sadness of her. It did cause no wheat or cereal was growing so the man kind was suffering and facing with famine. The gods wasn’t happy with that and Zeus interfere with the situation. They made arrangement that Persephone was going to stay 6 month with Demeter 6 month with Hades. That cause the winter n summer. Although every year they do festive for honour of Demeter in autumn. DIONYSUS (BACCHUS) Dionysus was the last god entered to Olympus. Coz he was son of Zeus n his mother was mortal n he was semi god. Thebes was the city of Dionysus where he born from his mother Semele. She was unfortunate woman because of Hera. Zeus loved her n promised her about Styx river unbreakable oath that he could do anything that she wants. She asked him to see his thunder bolt which is Hera put that in her mind so Zeus did it coz he could not break his oath. She died because of the burning light of thunder bolt so Zeus saved his so Dionysus. So god of vine was born from fire and nursed by rain as hard burning heat that ripens the grapes and rain keeps them plant alive. One day he was captured by pirates, they chained him n he didn’t fight back. Just watched them. Only helmsmen were thinking that he could be god n he cried for him n tell the others set him free. No one listened him. N Dionysus became a lion n all crew went of the board but instantly each of them became a dolphin part from helmsmen coz he was a good man. From his stories we can say the god of wine is beneficent and also can be cruel. It is really suits the god of wines personality as in effect of alcohol that also the same. How the world was created First there was  only darkness and death. After love was born. and love created light with it’s companion Radiant day. No one could explain how all happened it just happened. After love and light earth appeared HOW THE MANKIND WERE CREATED The first creatures were three different kind. Hundred handed and fifty heads they were three. Other three is Cyclopes. And the titans. After the Olympians came from titans. And the gods (Olympians) battled with the titans n took the power. The only titan helped the gods was Prometheus. Story 1: The wise Prometheus chosen to create a man. But his brother Epimetheus gave all good things to the animals. So there was not much left. Prometheus decide to create human in the form of gods so it would be honourable for human. And animals had all protection as such as wings fur paws etc so he gave to the human the fire to use. Story 2 : gods themselves created the man. A) golden race which they were mortal but lived like gods with no sorrow of heart. they were below the gods but after they die the were becoming a pure spirit and guards of living men. B) silver race: they had so little intelligence they could not keep injure each other. their spirits did not live after they die. C) brass race: they were terrible men and such a lover of war and violence. D) god like heroes: who fought in glories wars and went on great adventures. After they die they departed to isles of the blessed that they lived forever. E) iron race: which is still now upon the earth. They lived in evil time so very normal that they are evil too. Golden age there was only men, no women. Zeus created the woman called Pandora and she is the first woman on earth. Zeus created Pandora for punish Prometheus because of his love and interest about the men. Anger of Zeus wasn’t only because Prometheus had stolen the fire for men ; he also tricked Zeus as hiding good part of the sacrifices from Zeus by wrapping the bones with fat and made Zeus chose the bad part. Pandora names meaning is the gift of all. Curiosity of Pandora(women) coz lots of trouble to the world and the men. She was giving a box and spouse to not open but she couldn’t resist and opened it then all bad things came out of it such as plague, suffer, disease ,sorrow . only one good thing left was hope. Punishment Of Prometheus. The reasons of it ; 1) stealing fire 2) trick on Zeus with the bad part of sacrifice. (bones and fat) 3) the prophecy about Zeus that who will kill Zeus known by Prometheus. The conditions made by Zeus to release the Prometheus were 1) one immortal should die for him 2) a mortal need to win the battle against eagle and kill it. Destroying the iron race Zeus finally decide to destroy the iron race and with his brother Poseidon’s help he sent a flood over the world with nine days rain. Obviously Prometheus knew about flood so he told his son Deucalion to build a chest(ship) Deucalion and Pyrrha his niece were in it and they land on the only clear part of earth from flood was Parnassus. Zeus weren’t angry of the event because them two the survivals were faithful prayers to the gods. Then later on there were no one else and they find the temple top ray to the gods for other people so they heard a voice telling them to break the Stones. And all Stones that they chopped turn in to a human in order. Europa: kings Sidon’s daughter. Two continents claimed over her. Asia (formed a woman ) that said she born in Asia and she was belong to Asia and the other one was nameless that the declare Zeus would give the maiden to her. (Europe) Europe’s basket was golden and flowers she was collecting called narcissus, hyacinths, violets and yellow crocus and wild roses. Zeus fell in love with her by cupids shot. Important note about Europe she is also famous in other continents as ion. Polypemus (the Cyclopes) Odysseus and his men had lost while they were on their way back home after the destruction of troy. They came to an island on their way and they decide to sop there for food and drink. He had 12 men. They found a cave n went in the cave and while after the polyp emus came and saw them. He closed the big hence with big rock. No man could open it. He trapped them and he ate 2 of the men of Odysseus even though they claim that they were the guest of Zeus he was not care. Then Odysseus planed the trick to make him drunk and blind him with the red hot spike while he was sleeping. And very next they polyp emus opened the gate and start waiting for catch them while they would escape. But Odysseus was very clever and hide under the sheep’s instead of run away on top of them. Then he shout back to polyp emus after he escape tell everyone that who blind you with arrogance. Flower myths Narcissus very beautiful lady who does not like but himself. He interested with no maiden at all. Echo was in love with him. Echo was favourite of Artemis but she cursed by Hera not to have power of speak first. She could only repeat what she has been told. Narcissus cursed by nemesis and fall in love with his own reflection of water. And he died there. And the flower bloomed and the nymphs gave his name to those flowers. Hyacinths: Apollo’s companion. He died when they were playing the game of throwing the disks. Apollo threw it so fast and killed hyacinths by mistake another story too that zephyr(the west wind) actually caused the death of hyacinths by blowing the disk that Apollo threw and made the disk went faster than spouse to. He did that so out of jealousy. The place where he died the flower bloomed and of bloodstained grass and made his name known forever. This two stories tell us the spring flowers to appear on spring. Adonis the boy Aphrodite loved a lot. And she gave him to Persephone to look after him. Persephone loved him too. Out of them two Zeus decided in to stay in autumn and winter (6 month) with Persephone, and spring and summer with Aphrodite (6month) one day he died when he was on earth and where his blood dropped the flower appear called as Adonis The love of Cupid and psyche The youngest daughter of a kings three daughters. She called psyche. And she was even more beautiful than Aphrodite and she was jealous . she told cupid to make her fall in love with on ugly creature. Cupid went to do so but he fell in love with psyche. But psyche didn’t fell in love with him so no men with her. So she was destined to be alone. Her father by Apollo’s oracle told to take her to hill. for wait there her destined husband. And cupid came n pick her up from there. They got married but in one condition that she was not allowed to look at him. One night she has been forced by her sisters n be came curious about seeing  his face for to do that she tried but get caught by cupid n the trust between them already broken. Cupid told her there could be no love when there is no trust. So he left her and she was so upset that she lost the god of love. To get him back she decide to go n see Aphrodite. But Aphrodite gave her four tasks to do. 1) separate the seeds and ants helped her on this mission. That’s why Aphrodite didn’t count that has accomplished. And gave her another task 2) bring the golden wool. She is given the clever idea by nymph that’s why the task didn’t count by Aphrodite. Another task giving 3) get some black water of Styx and the eagle helped her this time. Aphrodite wasn’t happy at all so gave her the fourth task 4) bring the box filled with charm by Persephone. While she was taking the box back to Aphrodite she was curious and looked in the box which is she was forbidden and she poisoned by sleep. Cupid came and save her by waking her up from her sleep. And they live happy. Pyramus and Thisbe The mulberry tree was white and turn into red after two lovers mistaken and taken their own life with their own hands. They died under the white mulberry tree. The story is similar to the story of Romeo and Juliet. Orpheus and Erupice Athena invented the flute but never played. Orpheus was the best musician. Mother side he was more than a mortal. His mother was a muse. After he married with Eurydice she died and he went to underworld and softened the heart of Hades. Hades allowed him to take his wife back to the world but only one condition that he has to walk front and wife needed to follow behind Orpheus. He wasn’t allowed to look back until she leave underworld gate. But soon as Orpheus went out the gate of underworld he turned back to check his wife was there or not. Unluckily she was still behind the gate and he lost her. Ceyx and Alcyone Ceyx a king in Thessaly was the son of Lucifer. The light bearer. His wife was Alcyone. She was the daughter of wind. (king Aelius) Ceyx had a plan to go cross the sea. And he went into storm while he was sailing. (god of sleep Cimmerians in a deep valley the sun never shines and dusky all things in shadows) Alcyone was praying to Hera and goddess was touched. Morpheus son of sleep god went Alcyone’s dream and she saw him in her dream and he show things about her husband Ceyx’s death. After she cried the gods made them both birds that fly together over the sea since then the sea gets calm in winters for 7 days. And the days called Alcyone days or Halcyone days. Pygmalion and Galatea. Pygmalion gifted sculpture of Cyprus named Pygmalion. He had felt in love with statue he made. Venus found that interesting and she gave the statue a soul on the feast day of Venus. He was so happy and they had son so they gave him the name Paphos the favourite city of Venus. Baucis and Philemon. The story proves immeasurable power of the gods and their rewards to the humble and the religious people. Zeus and Hermes went into poor human form and they were testing people by knocking their doors and asking for hospitality. And no one helped them part from the old couple called Baucis and Philemon. They were very poor but still very exited to have guests in their house. Zeus and Hermes was very happy with the treatment they received by this couple and they told them that they were pair of gods. From that point zeus asked them what they want to be rewarded with. Baucis and Philemon said we would like to be your priest and the guardians of temple and also we want to live together and die together. And that wish came through for them. Daphne. She is another person that who hate love and marriage. She said to been Apollo’s first love. It is not strange that she runaway from Apollo. Because of many other maiden either had to kill her child or killed her self. And that was even worse than death. In other hand she didn’t want any mortal lovers either. She wanted to be virgin like Diana (Artemis). But Apollo saw her and every thing ended for her. Apollo started chasing her and she did start running away from him. She saw her father’s river and she asked help from her father (the river god Peneus). That moment bark (agac kabugu) start enclosing her and leaves were sprouting. She turned into a tree laurel. Apollo watched the transformation and since then laurel was his tree. Alpheus and Arethusa in Sicily there was sacred spring called Arethusa. She was not a water or water nymph. Arethusa loved hunting and freedom of the forest like Artemis. She did not interest with men. One day she was swimming and she heard a voice and runaway with fear. The voice told her stop and said I am the god of river Alpheus and I love you. But she did not want anything about him or love. Arethusa called her god Artemis and Artemis changed her into a spring of water. And she went to Sicily from Greece by a tunnel under the sea. But it was not enough to stop Alpheus the god of river. The Quest of the Golden Fleece This is the story of finding the golden fleece without knowing whether it is exist or not. There was no highway part from lakes, rivers and the sea. The story begins with the king Athamas who rired of his wife and left her to get marry another one called princess Ino. First wife Nephele was worried her two children, specially the boy Phrixus. She thought that king’s new wife would kill him to take throne for her son and she was right. She planned to bribe oracle to say the king if Phrixus not sacrificed there would be no crops or corn. People force to king for phrixus sacrifice. Then the golden fleece take them away. I the story amazons also appear their mother is peaceful nymph Harmony but their father is Ares . Phaeton, the son of sun. He went to visit his father. And he ask to work sun for a day. and it did cause his death. There after he became a poplar tree. Pegasus and Bellerophon after bellerophon killed his brother he left the country he is from and went to the kingdom of Argos the king Proetus. Wife of Proetus fell in love with Bellerophon. But bellerophon had no interest so she was very angry and told her husband that he tried to be with her. Proetus could not kill him because he was his guest and set a plan to kill him in other kingdom. Proetus sent him to kill a dragon like animal in Lycian kingdom. Before he go he went to oracles and they told him stay one night in temple. When he was sleeping in temple the gods gave him Pegasus. He flew to Lycia and he killed the creature. then king of lycia sent him also to do a task in Amazon. When he finish this and many other task the king made him married with his youngest daughter. After all success he had he start thinking that he is even better than the god. This thought took anger of gods and they made him fell from Pegasus while he was flying and of course he died after. Daedalus he was the architect who made the labyrinth in Crete. So he help the Athenians to escape from there and there for the king put him in prison in the labyrinth with his son. He found the way again to escape from there and made wings from wax. He told his son not to fly to high because closer the sun would be warm and would melt. But when they were flying away his son didn’t care and flew higher and finally the wings melt and he fell in to the sea and die after. Perseus King Acrisus of Argos had only a daughter and king went to ask oracles will he able to have a son. They told him no and the worse thing is they said you will be killed by your grand son. So he put his daughter in a deep prison to stop the prophecy. But she had a child from Zeus and she called him Perseus. He had Pegasus and killed Medusa. While after King Acrisus was in athletic contests and the discus thrown by Peseus kild him and prophecy became true. His been killed by his grandson. Theseus is Hercules cousin. He was willing to become a hero quick as possible. He visit his father Aegeus. Then he went to crete for contest that to kill bull headed creature in Labyrinth that Daedalus made. Ariadne the princes fell in love with him gave the thread to open it when he walks in the labyrinth so he could follow back when he finish his task in there. He killed the bull headed creature and came out. With Ariadne he was coming back to homeland but he forget to put black flag down and put the white one up. So his father could understand he is still a live but his father saw the black flag up and he tought his son was dead. Then he threw him self from the cliff and died. Since then the sea called Aegean sea. Hercules, Son of Zeus. He was thinking that he is equal to the gods. The reason behind that, the gods needed his help for conquering the giants. He defeat the giants and help gods that even could not do by them selves. It was fortune that no living thing in the air, sea or land could kill him. He could be overcome only by a super natural force. Which is Hera did at the end. He was not intelligent as the other heroes but he was most powerful of them and the only undefeatable one by living. Hera was very jealous and always determined to kill him. Hera tried to kill him first time when Hercules was a year old. Then she tried till Hercules died. Atalanta The first case concerns a huntress named Atalanta who raced against a suitor named Melanion. Melanion used golden apples to distract Atalanta so that he could win the race. The day, Atalanta born her father abandoned her on a wild mountain. She was taking care by Artemis. She grew by a bear. When she grown her father claim for her and want to marry her. She accept it but only in one condition that is who ever wants to marry with her need to win the foot race. But if the suitor lose the race they would die. Melanion realized that is no one could defeat her in a normal way so he prayed to Aphrodite. She gave him three golden apple and told him throw them during the race so it could slow Atalanta down. With this trick he won the race and they get married. While after they turned into pair of lions because of upsetting gods. The judgement of Paris. the evil goddess of discord, Eris was not popular in Olympus. There was an important wedding party, that of king Peleus and sea nymph Thetis. All other gods were invited but Eris was not. She determined to make a trouble and she succeeded. She threw in to the banqueting hall a golden apple marked for the fairest! Of course all goddess wanted it. But at the end only Hera, Aphrodite and Athena remain. They asked Zeus to judge between them. Clever Zeus refused it. He told them to go to Paris for the judgement. He was a shepherd. He was an excellent judge of beauty. Hera promised to make him the lord of Europe and Asia. Athena said that you will lead the Trojan to victory against the Greeks. Aphrodite offered him the fairest woman should be his. And he gave the apple to Aphrodite. The judgement of Paris was the real reason of Trojan War. The Trojan War: Helen was the fairest woman in the world. She was married with a king of Sparta Menelaus brother of Agamemnon. Aphrodite told him Helen is the fairest women on earth. Paris visited Menelaus and Helen and he took her with himself when he was going back to Troy. Menelaus called upon all Greece to help him in the war against Troy and get his wife back. Also he wanted Odysseus and Achilles with him. the reason behind that Odysseus is the most clever and Achilles was the biggest hero at that time. Odysseus didn’t want to go for a war. He pretended therefore, as a mental. But the messengers tricked him by taking his sons and threatened him that they would kill them so he obeyed them and he went with them. Achilles also didn’t want to go and therefore he dressed like a woman in palace. And Odysseus tricked him by taking a lot of dresses with pair of guns. When the real girls were interested of the clothes he chose to look at the weapons so Odysseus find out that he was Achilles. Whose side the Gods were? Aphrodite, Ares, Artemis and Apollo was side of Paris, Poseidon, Hera and Athena was side of Greeks. Zeus was neuter.

Business Economics Essay Example | Topics and Well Written Essays - 2500 words - 6

Business Economics - Essay Example Britain’s main manufactured export products are fuels, chemicals, food and beverages, tobacco, and aerospace products among others. According to the Organisation for Economic Co-operation and Development (OECD) Britain’s purchasing power parities (PPPs) has declined tremendously for the last few years (OECD, 2007). Accordingly Yahoo! Finance quoting UK’s Office for National Statistics (ONS), asserts the economy has shrunk by 0.3 percent within the year, much lower than that of Unite Sates and the regional European average (Yahoo! Finance, 2009) [Figure:1]. However the weak Sterling-pound has nonetheless seen a rebounding of the manufacturing sector as exports grew cheaper yet analysts predict a depressed future as Britain’s GDP fell to 2.9 percent by November 2009 which was the heaviest since July 1985s 4.0 percent turndown when UK’s manufacturing sector was heavily deindustrialization (ONS, 2009). Davis (2002) attributes this deindustrialisation to the prevalent lethargy in growth, escalating labour costs, out-sourcing production to lower labour cost centres, globalisation and the impact of imports infiltration. According to Office for National Statistics (ONS) data, the manufacturing industry accounted for just 16 percent of GDP output and only 13 percent in employment while the service industry controlled 83 percent of exports by 2003 (ONS, 2009). Although Britain is sixth world industrialised country, its manufacturing industry as in the US has been rapidly overtaken by the services industry. During the 1970s and 80s, the sector lost approximately 3.5 million jobs while the services industry created a similar number of jobs in the 1990s particularly in the financial sector the country’s largest employer [see Figure: 2]. The change in momentum from the manufacturing to services has been reflected in the geographical spread shifting from the northern regions to

Trust Law Essay Example | Topics and Well Written Essays - 1000 words

Trust Law - Essay Example The reason that a review of the role and contribution of the law of trusts to the law relating to pensions is important is because in 2004 alone there were 927 billion worth of private pension funds under management in the UK, holding 16 per cent of the domestic ordinary share market, which is the largest in Europe and third largest in the world (Slattery and Nellis, 2004).Today pension funds of several British Corporations run into larger amounts athat their own market capitalisation (Slattery and Nellis, 2004). The law relating to pension schemes is derived from the old trusts law(sometimes even dating back to the eighteenth century). Cooper, D.R. (2000) . Even though the courts have recognised the different nature of pensions as compared to traditional trusts it seems that there are still gaps in this area.(Hales, C., Gough, O 2003) Private sector pension schemes are set up as trusts and a trust fund will be created to which the employer has to contribute(sometimes the employees may be required to contribute as well). The concept of trust developed with the purpose of the facilitation of the passage of inheritance and property to a trusted party (trustee or trustees) for the benefit of a third party (beneficiary or beneficiaries).Therefore when trusts are set up in the form of pensions for employee benefits the current and former employees along with their family members become the beneficiaries of this scheme. Hales, C., Gough, O. (2003) These schemes allow the trustees to own the legal title to the assets of the scheme and invest this .They must invest this capital for the benefits of the members of the scheme and look after the interests of pensioners and the current employees. Hales, C., Gough, O. (2003) Best interests have been defined as those confined to monetary goodwill i.e. being able to obtain maximum amount of pension through the prudent investment of the trustees. In this regard the Pensions Act 1995 puts an obligation upon the trustees to make prudent and risk free investment decisions. The Act prevents them from escaping liability through exclusion clauses in the deeds and must take care in ensuring that a proper person is appointed for the purposes of managing such investment.The trustees will be able to draw up a statement of investment principles.They will be able to decide upon whether a member leaves the scheme and whether to pay a certain person earlier due to death or ill health. The most significant intertwining of the law of trusts and law of pensions occurs when the Courts refuse to intervene into the trust matters following the extensive powers conferred upon the trustees to make decisions. (Duncan, C., Loretto, W., White, P.2001).However the Court will be prepared to intervene to ensure whether these powers have

Communication in Economics Essay Example | Topics and Well Written Essays - 500 words - 3

Communication in Economics - Essay Example While private investments showed growth of 0.72% and net exports rose by 0.99% in last quarter of 2013, the government spending is a major drag on the economy as it declined by 1.05%. In view of the economic recovery observed in 2013, it was expected that economys momentum will continue; however, bad weather in first quarter and overseas volatility have reduced hopes of further improvement. The third quarter healthy growth of 4.1% in 2013 had generated enthusiasm across the businesses and industries to continue to have rapid job creations, but certain other economic measurements have been found to giving differing signals. Job creation, consumer spending, factory output and the construction industry data are not in line with the expectations. Many attribute this down performance in the first quarter of 2014 to extreme winter in many parts of the country. Jeremy Lawson, an economist at Standard Life, is of the view that the growth rates recorded in the previous quarters were, in fact, over stating what was happening actually. First-quarter consumer-spending is not as per expectations and the mining industry is still passing through a weak market globally. On export front, the US economy registered a 9.4% growth, which was originally anticipated to rise by 11.4%. Business spending showed buoyancy in the second half of 2013 as companies continued to invest in buildings, software, and equipments. Fixed investment grew by 7.3% in the fourth quarter generating hopes for future growth. Public-sector wages are mostly stagnant not showing any hopes of recovery. As usual, the saving rate has been registered only 4.5% in the fourth quarter that is one percentage point less when compared with the average of the previous three years. Consumers are spending but the government is holding back. In the last quarter of 2013, the Federal Government spending was down by 12.8%. The Federal Reserve is

Carl Roger's Theory of Personality Essay Example | Topics and Well Written Essays - 1250 words

Carl Roger's Theory of Personality - Essay Example As explained by Rogers, human beings are endowed with an actualizing tendency that can enable them develop their capabilities and provide them with a sense of autonomy. On the other hand, self-actualizing tendency is considered to encompass such characteristics like motivation, needs or drives; as such, each individual has a responsibility to realize his or her potential. Rogers in his development of personality theory, does not recognize a deterministic nature associated with behaviorism or psychoanalysis, but maintains a focus on behavior being influenced by the conditions that individuals find themselves. In this sense, every individual is an expert of his or her own self (Wickman & Campbell, 2003). According to Rogers’s theory, individuals are endowed with a basic motive, which is self-actualization. In this regard, depending on the environment, it is possible for individuals to realize their potential. However, it is important to note that, individuals develop their potential in unique ways and in tandem to one’s personality. In the model developed by Rogers and related to personality, people are considered naturally good and creative. However, individuals can become self-destructive in the event that they develop a low self-concept and as such, it is important for individuals to develop in a state of congruence. This means that self-actualization is influenced by an individual’s ideal self-being in congruent with an individual’s self-image (actual behavior). As noted by Rogers, one is self-actualized when he or she becomes a fully functioning person and in most cases, the major determinant of self-actualization among individuals, is their childhoo d experience (Moon, 2007). During human growth and development, the â€Å"self† develops because of the interactions an individual has with other persons. Conversely,

Stress and Coping Mechanisms of First Year Principals Dissertation

Stress and Coping Mechanisms of First Year Principals - Dissertation Example Explaining the fundamental basis of stress as a reaction towards demands on the body, the Mountain State Centers for Independent Living (2010) expresses the view that stress involves the release of body chemicals that â€Å"give people more energy and strength, which can be a good thing if their stress is caused by physical danger.† However, it is alarming that in a particular group of people, the levels of stress recorded among them should be rated as high. This is because high levels of rising stress impacts the victims in several ways including the work they do and their health (Foxall et al, 1990: 580). This argument says a lot about why principals are stressed most of the time. Having noted that a person’s duties could determine the level of stress to be experienced by the person, it is just right to state that principals are often stressed because their work comes with a lot of mental demands that requires them to use their brains very often. Knowing that principa ls undertake a lot of academic responsibilities that strain their brain, stress is thus inevitable for them. In a typical educational institution, principals are expected to among other things supervise the activities of other teachers, initiate academic itinerary, organize school examinations and in some cases serve as examiners. They also go an extra mile to execute other duties including being in charge of every sector of the school development; ranging from meeting the educational needs of students to providing the necessary materials and supplies for the teachers to implement the curriculum. They do this under strict monitoring by the stakeholders, board members, the superintendent, and the state and national educational leaders. New mandates are frequently imposed on already high expectations. A mountain of meeting, queries and complaints from parents, playground and lunchtime duties are also the order of the day for most the principals. All these are roles that are expected t o be executed with perfection and accuracy. In a bid to do all these, principals; especially first year (inexperienced) principals who are mostly new on the job end up stressing themselves badly. The work of the principal is one that is associated with a lot of physical and mental pressure. This is even worse because most principals (both inexperienced and experienced) are involved in academic based professions and occupations that involve the strenuous use of the brain rather than physical strength. Examples of these professions include medicine, nursing, law, teaching, pharmacy, writing and the like. Among this group also, teachers, including lecturers have been found to be one of the worse hit (Lee, 2003). It is worth noting that the work of lecturers and educators, especially those on higher ranks like principals involves a lot of demanding tasks that include multi-complexities. For instance there is mental application of knowledge, physical application of strength and regular i nter-personal interactions. In a typical school environment or school situation, principals (inexperienced and experienced) take the role of academic overseers over student, as well as the administrative activities. The year principal are, therefore, almost all the time involved in one kind of engagement or the other. In most situations, the situation of principals is worsened when they have other responsibilities other than academic roles to play. Some of these

The UK Government is Right to Listen to Claims that Large Banks should Essay

The UK Government is Right to Listen to Claims that Large Banks should be Broken up - Essay Example From this study it is clear that  the impediment is that every niche of this argument is based on a myth. The first misleading notion is that the materialization of huge, universal banks- uniting investment banking with commercial banking- was an unnatural or artificial development. This disjointed market means that banks could not accomplish the economies of scale or simply supply clients on a global or national level. The market needs stimulated the consolidation and gave birth to an evolution towards greater competency in the banking sector.This paper stresses that  a second erroneous belief is that these universal, large institutions were primarily to give guilt for financial crisis. As most grave observers recognize, an amalgamation of risk management and bad lending by poor regulation, bank management and poor-advised consumer performance all played a role. A third misleading notion is that huge financial institutions have become too intricate to supervise. A firm of any si ze needs strong management and control to supervise complication. In reality, big global institutions have frequently proved more elastic than others because their expansion in business model makes sure that loss in one department of enterprise can be stifled by revenues in other departments of the organization. In some instances, intricacy can be a remedy to risk, instead of a reason of it.  The opponents of huge banks that are seldom aired similar to they don’t qualify for examination.... Critics point to the excessive influence huge banks mostly has on the political procedures. They panic that those regulators are intimidated by a big bank’s power and position. These opponents appear to consider that regulators are not capable of coming up with independent verdicts. In the practical world, this instance is not true. That supposed, it is genuinely right and mandatory for politicians and regulators to employ with industry and experts practitioners to be trained about these issues. These regulators are not browbeaten, but they usually do require more capability and improved cooperation with each other to take on the tasks lucratively (Duffie 2011). Another condemnation is that huge banks receive large, implied subsidies from government and can borrow money more reasonably because they are considered to ‘too big to fail’. But the facts don’t stay out. Big banks invest billions of dollars to bring services and products want, investments that a f irm has accomplished scale can make. The scale permits them to carry, like huge-box stores, more invention, more consistent and convenience, dependent service (Wilson 2012). Breaching the huge banks would damage their clients, customers, and the economy as a well. In actuality, it would insert novel risks into the financial arena. If the globalized, multifunctional, universal banks are obligated back into dedicated lending firs, they will require figuring out novel ways to give the returns to shareholders. This could easily lead the way to an augmentation in risk lending. Most of the banks in United Kingdom function all over the globe and have to function with international banks. If they are not able to work with banks in UK, they will then work with banks based

Human Resource Management Essay Example | Topics and Well Written Essays - 1750 words - 6

Human Resource Management - Essay Example However, this method has been reported to be ineffective because it deny trainees with an opportunity of interacting directly with their experts. Coaching /mentoring is a method that involves an expert in a particular field who is responsible for administering training. Case study method provides trainee with an opportunity to identify and discuss key issues in the work place to see the areas that may require some improvements. Simulation method entails imitation of the actual work experience where trainees are given a chance to try out and learn by performing the actual task. Finally, technology based training involve utilization of various technological devices to learn. Therefore, managers have been recommended to apply the above methods of training but more emphasis should be placed to coaching and technological based training methods because they have proved to be very effective. Further, managers should apply the four key steps of delivering a training program in order to meet trainees’ individual needs as discussed. Introduction Human resource manager play a significant role towards ensuring that training methods have brought success. Normally, human resource managers design various training programs and administer them to employees in order to increase their efficiency and achieve organisation goals/objectives. Human resource manager further employ a combination of group and individual methods to improve employees’ performance as well as to increase their efficiency. In above connection, human resource managers administer various training methods with an aim of increase organisation productivity. On the other hand, training methods being administered may be help to motivate employees to direct their efforts towards realization of organisation goals (Thompson, 2013). Further, training methods provide employees with growth opportunities whereby, employees can be in a position to execute their task more efficiently and effectively. Therefore, human resource manager should carry out an evaluation to see whether the various training methods administered were effective. However, if a training method was not effective, the manager may decide to make necessary improvements to ensure that training method has brought success. In addition, effective training methods may not only be beneficial to employees and organisation but also to the supervisor. This is because an effective training program minimizes the time that supervisor could have spent in supervising employees and hence, does not have to worry since employees are competent with their job (Bianca, 2013). Therefore, this study aims to provide a review of the training methods used to deliver training. Review the training methods used to deliver training Human resource manager is responsible for choosing the training method used to delivering training among his/her employees. However, various factors should be taken into consideration in order to ensure that the method of training utilized meets employee’s needs. Some of the factors that human resource manager should take into consideration when choosing a method of training to be applied include: manager should consider whether the available time will be adequate to cover all the training topics. Secondly, employee’s knowledge should be taken into consideration because not all methods of training can relevant. Some methods might be too technical to some employees while other may appear to be irrelevant. Therefore, the

The KFC Business Model Essay Example | Topics and Well Written Essays - 1500 words

The KFC Business Model - Essay Example From 1900-1924, Sanders held a variety of jobs. In 1930, in the midst of the depression, Sanders opened his first restaurant in the small front room of a gas station in Corbin, Kentucky. Sanders served as a station operator, chief cook, and cashier. He named the dining area "Sanders Court & Cafà ©." In 1936, Kentucky Governor Ruby Laffoon made Sanders an honorary Kentucky Colonel in recognition of his contributions to the cuisine of the state. The pressure cooker was introduced. Colonel Sanders began using it to fry his chickens to give customers fresh chickens faster. 1940 was the birthdate of the original recipe.The Colonel began franchising his chicken business in 1952 by traveling from town to town and cooking batches of chicken for restaurant owners and employees. The Colonel awarded Pete Harman of Salt Lake City with the first KFC franchise. A handshake agreement stipulated a payment of a nickel to Sanders for each chicken sold. Sanders sold his interest in the U.S. company fo r $2 million to a group of investors headed by John Y. Brown Jr., future governor of Kentucky. The Colonel remained as a public spokesman for the company. In 1966, the KFC went public. KFC was listed on the New York Stock Exchange in 1969. More than 3,500 franchised and company-owned restaurants were in worldwide operation when Heublein Inc. acquired KFC Corporation in 1971. On 16 December 1980, Colonel Harland Sanders, who came to symbolize quality in the food industry, died of leukemia. Flags in all Kentucky state buildings fly at half-staff for four days. PepsiCo, Inc. acquired KFC from RJR Nabisco, Inc. In 1997 PepsiCo, Inc. announced the spin-off of its quick service restaurants - KFC, Taco Bell and Pizza Hut - into Tricon Global Restaurants, Inc. In 2002, Tricon Global Restaurants, Inc., the worlds largest restaurant company, changed its corporate name to YUM! Brands, Inc.

Explore the Ways In Which Shakespeare Presents Cleopatra Essay Example for Free

Explore the Ways In Which Shakespeare Presents Cleopatra Essay An Elizabethan audience would have already had preconceived ideas about Cleopatra, as this play is based on a true story, and Cleopatra was commented on in Norths Plutarch, as a Pesilent plague, meaning that she brings death, panic and havoc to wherever she went. Also the audience would have already had preconceived ideas of Cleopatra, due to oral stories, which were passed from generation to generation. In these stories, she was addressed as a high-class prostitute, who lured men, into her bed, so that she could sleep with them to get whatever she wanted, this included Caesar, She had no morality. The stories say that she seduced Antony, and she overwhelmed him. The audience therefore would have been biased against Cleopatra and feel sympathy for Antony. Most of these stories would have been passed on by word of mouth and she would have been cursed on many times, which brain washed the next generation and so on. Shakespeare presents Cleopatra as a character of Infinite variety and tries to give a balanced point of view, so as there are not any biased opinions against her. He keeps it balanced by using some multi-facetted approaches; when Antony was dying, she said, There is nothing remarkable Beneath the visiting moon She is saying that now that Antony is dead, there is nothing worth living for. Here it is presented that she does genuinely love Antony, the problem now being that the audiences ideas are swaying between good and bad, due to her words and actions. But she also says, if you find him sad, say I am dancing, if in mirth report that I am sudden sick Here it is clearly proving that Cleopatras love seems that of a teenagers lust or crush, where she is simply playing mind games with Antony. By now the audience would find Cleopatra unpredictable, confused and unsure about her being genuine for her love to Antony or not. The audience is left to make up their own minds about Cleopatra and certain questions may arise, such as, does she really love Antony? The audience would already have their own preconceived ideas of Cleopatra, which could have been planted in the minds of an Elizabethan audience, through morality stories. The audience might have known that the Roman Empire was a very strict and political place and era, and Antony was not abiding by the Roman standards or laws, because of the attraction of Cleopatra, who they could blame for the downfall. Also during Roman rule, and for centuries later, women were frowned upon even if they spoke so what would the Elizabethan audience think of the audacity, let alone tone of Cleopatras dialogue. In the first scene of Antony and Cleopatra, two of Antonys soldiers in his army, (Philo and Demetrious) discuss Antonys enslavement to Cleopatra. They say that which is confirmed by the entrance of Antony and Cleopatra. Cleopatra shows insecurity, towards Antony straight from her opening line If it be love indeed, tell me how much, Antony goes on to say Let Rome in timber melt and the wide arch of the rangd empire fall! Here is my space. Here Antony is saying forget Rome I want to stay in Egypt, which shows how Cleoptara had already influenced Antony and even after this strong image and speech, she is still not impressed.

Essay Globalization Consumerism And Sustainable Development Environmental Sciences Essay

Essay Globalization Consumerism And Sustainable Development Environmental Sciences Essay Sustainable development has been a globally paradigm in different areas. Citizens lifestyle has an important relationship with the sustainability of a city. In living environment area, world-wide experts have adopted the Agenda 21 and tried to find the appropriate way to achieve a sustainable living lifestyle. According to Agenda 21, the major cause of the continued deterioration of the global environment is the unsustainable pattern of consumption and production, particularly in industrialized countries, which is a matter of grave concern, aggravating poverty and imbalances. However, as the global population increasing, how to balance the relationship between resources supply and demand is still a research question. For communities and individuals, special attention should be paid to the demand for natural resources generated by unsustainable consumption and to the efficient use of those resources consistent with the goal of minimizing depletion and reducing pollution. In other word s, the communities and individuals should look for an appropriate living style towards achieving sustainable goal. Although government has been put much efforts to encourage people to do some reduction of pollution, reduction of energy consumption, and waste recycling, actually there is still a long distance to reach the goal of sustainability, and there should be a series of fundamentally changes for individuals to adopt to pursue a green, sustainable society. Globalization Globalization means quite different things to different people. In general, globalization is a process that promotes world-wide exchanges of national and cultural resources. It includes economic globalization, social cultural globalization, and environmental globalization. In recent decades, the world markets have become increasingly integrated. As Lindert and Williamson 2011 pointed out, world market integration is not a new phenomenon, but it has steadily increased since the 1820s if we exclude the period between the two World Wars. A long-term correlation between the globalization of international markets and environmental degradation is quite obviously. The globalization of markets also brought about the globalization of environmental problems. Global climate change, ozone layer, reduction of biodiversity, over consumption of natural resources, desertification are all global environmental degradation brought after the economic globalization. The industrial revolution use large am ount of natural resources as materials in the process, as well as the deterioration of their quality as a consequence of pollution. The acceleration of economic growth led to the increasing of world population that promoted the deterioration of environment. Lifestyle and sustainability Concept of sustainable development The concept of sustainability means that something is maintained for a period of long time. The concept of sustainable development came out of the United Nations Conference on Human Environment in 1972.() Since the publication of the UN Brundtland Commission report  Our Common Future  in 1987, the concept of sustainability has become associated with the integration of economic, social, and environmental development to meet the needs of the present without compromising the ability of future generations to meet their own needs. The conference was held to let all nations agree to act to reduce pollution together to share the resources equally. Since 1972, it has become clear that what we do has an impact on the environment, from the climate change, desertification, and the destruction of forests to the disappearance of species. By introducing the word sustainable, the discussion on environmental development got a social and economic dimension, especially by the inclusion of the Nort h- South dialogue and discussion of the rights of future generations. This finally led to the world community holding the United Nations Convention on Education and Development (UNCED) in Rio de Janeiro, Brazil in 1992 where the Convention on Biological Diversity, the Framework on Climate Change, the Rio Declaration and 38 of the 40 chapters of Agenda 21 were agreed. The United Nations Commission on Sustainable Development (CSD) was set up to review progress in the implementation of Agenda 21 and other UNCED documents. The Commission meets every year and more than 1,000 N.G.Os are accredited to participate in the Commissions work. Concept of lifestyle The concept of lifestyle comes from social science and refers to a bundle of practices or ways of behaving that are meaningful for individual as well for the community. Lifestyle includes different ways of socializing with others and different types of consumption of everything, from houses to clothes, food, and leisure time activities. Lifestyle could reflect individuals attitude and values and at the same time signals these to others through visible, or conspicuous, consumption. Sustainable lifestyle can thus be defined as bundles of practices that are tied together by attitudes related to sustainable development, or as ways of living that in practice lead to sustainable development. In 1992 at the UN Conference in Rio de Janeiro, there was an international agreement on promoting sustainable development and thus also promoting sustainable lifestyle. Following the line of the Brundtland report, the conference reached consensus on the so-called Agenda 21 programme, which contains detailed guidelines and objectives, in a nonlegally binding language, and advice on how NGOs, citizens, and other actors can be involved in the process. The slogan was act local -think global and during the 1990s Local Agenda activities were initiated in many countries by both authorities and NGOs. In 2007-08 such initiatives received renewed interest, with global climate being high on the political agenda. Local Agenda 21 was no longer a catchword, though the concept of sustainable development and sustainable lifestyles was then used together with climate discussions. The processes of Local Agenda 21 build on the idea that changes must come from below, from changes in the everyday life of ordinary consumers. Current lifestyle When talking about living lifestyle, tobacco use, poor nutrition, obesity, elevated stress, and suboptimal sleep will come into ones mind, these are major contributors to the pandemic of lifestyle-related conditions, morbidity, and premature death (E dean) Preventable lifestyle-related conditions such as ischemic heart disease, chronic bronchitis, and emphysema (largely smoking related), hypertension, stroke, type 2 diabetes mellitus, and some cancers, are not only leading causes of disability and premature death in high-income countries, but increasingly in middle- and low-income countries.  (stop) Compared to the impact of environment brought from lifestyle, the bad lifestyle seems to have much effect on individuals health. However, from long-term sight, bad lifestyle will bring waste of resources, pollution of environment and at last hinder the development of society. When talking about the lifestyle related to consumerism, green consumerism should be advocated. What is green consumerism? In short, who and why buy. current global levels of domestic energy consumption and waste production have been acknowledges as important contribution to detrimental environmental change (United Nations 1998) Political and academic interest in this component of sustainable development implementation has stimulated debates in post-industrial nations concerning the social practices of contemporary consumerism (Macnaghten and Urry 1998) and how we will live in the future (De Young 1993) n response there has been a call for the development of national policies and strategies to encourage changes in consumption patterns (UNCED 1992:64). One approach has been the promotion of environmentally-friendly lifestyles which often take the form of media or community campaigns (for further analysis see Hobson 2001). These campaigns encourage individuals not only to decrease the amount consumed, but also to alter the nature of goods consumed (lUCN/UNEP/WWF 1991; Librova 1999). Changing Lifestyles Towards Sustainability From a policy perspective, it is relevant to discuss how to promote more sustainable lifestyles. Changes can be initiated from the bottom-up, where people experiment with changing lifestyles, or from the top-down, where authorities make initiatives to promote changing lifestyles. Authorities can promote changes by political initiatives such as economic incentives or green taxes and through information and labeling of green products and campaigns focusing on changing attitudes. Furthermore, authorities can focus on establishing the physical infrastructure which supports sustainable lifestyles: public transportation, renewable energy production, recycling waste system, and so on. What follows describes, first, the people who have made radical changes to their lifestyles and, second, evaluations on initiatives to get ordinary people to change their lifestyle in a more sustainable direction. In the last couple of decades, some citizens have chosen more radical lifestyle changes and have joined so-called eco-villages. Some of the catchwords of this approach are closed cycles and self-sufficiency: water and waste should be recycled, energy locally produced from renewable resources, and the technologies organised in neighborhoods to strengthen and revitalize local social life. The ecological vision is followed by the social vision of a holistic everyday life a life that is not split between work, family, and home. In this sense, the eco-villages follow in the footsteps of the collectivist movement of the 1960s and 1970s and are a reaction against the lifestyle in detached suburban houses. Furthermore, in some of the eco-villages there is a spiritual relation with nature and an ethical concern for future generations. The people deciding to build and live in these eco-villages thus establish other physical, social, and cultural structures around their everyday life as part o f living a sustainable lifestyle. In the environmental debate, it has been questioned to what extent this type of experiment is part of a broader solution to sustainable development or whether these structures are only isolated pockets. Some of the alternative technological solutions, such as solar heating or wind power, had their hesitant first beginnings in these alternative environments. However, some of the eco-villages and other grassroots experiments had such alternative visual expressions that might have frightened the not-so-dedicated others from choosing sustainable lifestyles. This raises the question of whether sustainable lifestyles are only for those who want to live an alternative life or whether they should be mainstreamed and made available for a broader audience. In the twenty-first century, however, this debate might seem less topical, as grassroots approaches and more mainstream approaches to sustainable lifestyles appear to converge Many public initiatives have tried to persuade citizens to live a more sustainable life, and there are also examples of studies following the extent to which these types of efforts have an effect. In general, social science approaches dealing with these issues can be divided into psychological and sociological approaches. As an example of the psychological approach, a study performed by Abrahamse and others in the Netherlands followed the effects of an Internet-based tool that used a combination of tailored information, goal setting, and feedback on households direct and indirect energy consumption. An evaluation after 5 months showed that households gained a significant direct energy saving of 5%, whereas there was no measurable effect on indirect energy consumption. It is thus possible to document a small but significant relation between knowledge and action. From a sociological approach, the UK campaign Action at home, which is part of the Global Action Plan that originally developed in the United States during the late 1980s, has been evaluated by Hobson, and this evaluation questions the simple relation between knowledge and change of behavior. The Action at home campaign was a 6-month voluntary programme where households were provided with information, support, and feedback in a local setting enabling local support and networking between participants. An evaluation based on qualitative interviews suggests rethinking the ideas on information, barriers, and behavioural change. Information should be seen as a much more constructivist approach, where people use and develop arguments through conversations with others, rather than by receiving objective knowledge. The focus should be on the whole array of social structures sustaining specific behaviors, rather than on only barriers to action, and finally the understanding of behavioral chan ge should rather focus on how debate can bring unnoticed routines that are never consciously thought of. Though there are disagreements in the understanding of behavior and the role of information between the social and the psychological approach, it is possible to draw some general recommendations on how to best persuade people to change to a more sustainable lifestyle: Communication should be as specific and personalized as possible, and information should be as adjusted to the lifestyle of the citizens as possible, thereby making the advice meaningful and useful for the citizens attitudes and practices. With climate change high on the political agenda, especially before the climate summit conference in Copenhagen in 2009, sustainable lifestyles have gained renewed interest among the public, politicians, and academics. Will this interest be a short bobble followed by resignation? Will it be the start of mainstreaming sustainable lifestyles so they spread and become the norm? Or, will there continue to be a development fuelled by the tension between initiatives by different actors? Sustainability is a contested concept, and developments in the structures and practices of everyday life continue to change and thus provide new challenges for what a sustainable lifestyle is or should be. In the future, there is also a need to continue experimenting, debating, and developing new approaches to sustainable lifestyles Linking lifestyle and climate change literature The concept of lifestyle in the behavioural sciences has been studied in connection with social class [31,81,64 -66,86,87,47 ], culture-specific consumption patterns [ 22,30,52,79 ] as well as individual choice [25,7,6 ]. Social theorists have described how the disappearance of norms and economic limitations, mass consumption and the market have gradually removed restrictions and made the individual lifestyle a more appropriate way to describe differences in action, world views and consump-tion. Research suggests that the consumption behavior of individuals constitute a more or less coherent con-sumption pattern because individual tastes and prefer-ences conform to socially determined structures [13,19]. The fact that conspicuous consumption [17,77] is seen as a status symbol of wealthy people makes the less afflu-ent aspire to emulate this lifestyle [ 5 ]. Individuals use consumer goods to preserve their position in the social hierarchy [ 12]. A convergence of lifestyles has been accelerated by homogenisation in the human system over time and space due to the globalisation of the built environment, occupations, industry, trade and advertis-ing. Lifestyle is also described in an operational sense through the correlation between the level and pattern of consumption and socio-economic and demographic parameters such as age, family size, occupation, income, gender, education and ethnicity. Consequent energy and emission outcomes vary widely ( Table 1) calling for more inclusive action strategy to avoid leakages. The focus of change needs to be on the hotspots and patterns of energy consumption. Attempts to change energy consumption pattern are likely to lead to a change in energy consump-tion behaviour that make up the complete pattern. In the energy literature in the late 1980s, the energy researchers introduced the lifestyle concept into the study of energy consumption and established a positive correlation be-tween better lifestyle and high-energy consumption for both households and individuals. Kaya identity [34] has been used to show how both the individual and aggregate consumption pattern are an important driver of emission level along with the technology choice. Recent literature Suggestion

An analysis of the Depreciation Methods in GAAP in the UK

An analysis of the Depreciation Methods in GAAP in the UK Depreciation is the allocation of the cost of a plant asset to expense over its useful (service) life in a rational and systematic manner (Weygandt, Kieso and Kimmel, 2003:416). There are three factors affect the calculation of depreciation, which are asset cost, useful life and salvage value (Weygandt, Kieso and Kimmel, 2003). Accountant in different companies will use various methods to compute the depreciation. There are straight-line method, reducing balance method (double declining balance, sum of digits, reducing percentage), annuity method, and unit of production method (Mike, Ron and Allister, 1994). And in most companies, especially in the large corporations, they will use the straight-line method, because it is the easiest one to compute the depreciation. This essay will illustrate some method that usually used in the companies and contract with each method to find out which one is the most useful. At the beginning, the essay will illustrate the straight-line method, the se cond one is reducing balance method, the third method is sum of digits, and the last one is the unit of production method. Below each method, the essay will give an example, which is calculated by me. Under the straight-line method, the annual depreciation expense is the same over the assets estimated useful life every year. The annual depreciation expense is determined by depreciation cost divided by the useful life of the asset or multiplied by the annual rate of depreciation (Weygandt, Kieso and Kimmel, 2003). Example 1 An asset costs  ¿Ã‚ ¡11,000, its expected salvage value is  ¿Ã‚ ¡1,000, its estimated useful life is 5 years. Depreciable cost = ¿Ã‚ ¡11,000- ¿Ã‚ ¡1,000 = ¿Ã‚ ¡10,000 Annual depreciation expense = ¿Ã‚ ¡10,000/5years= ¿Ã‚ ¡2,000 OR Annual rate of depreciation =100%à ·5years=20% Annual depreciation expense = ¿Ã‚ ¡10,000*20%= ¿Ã‚ ¡2,000 Year 1 Cost  ¿Ã‚ ¡11,000 Depreciation 2,000 Year 2 Net book value 9,000 Depreciation 2,000 Year 3 Net book value 7,000 Depreciation 2,000 Year 4 Net book value 5,000 Depreciation 2,000 Year 5 Net book value 3,000 Depreciation 2,000 Net book value 1,000 The straight-line method is the simplest way among all the methods; it suitable for the use of asset is unvarying during the useful life; it is popular used by large corporation, such as Campbell Soup, Marriott Corporation and General Mills. However, the reducing balance method has a falling depreciation amount every year during the useful life of the asset. The changing depreciation is depended on the book value (cost less accumulated depreciation). It is calculated to multiply the book value at the beginning of the year and the reducing balance depreciation rate (Weygandt, Kieso and Kimmel, 2003). Example 2 An asset costs (book value at the beginning of year)  ¿Ã‚ ¡11,000, its expected salvage value is  ¿Ã‚ ¡1,000, its estimated useful life is 5 years. Reducing balance depreciation rate = 100%à ·5years=20%* Calculation of  ¿Ã‚ ¡901.12( ¿Ã‚ ¡4505.6ÃÆ'-20%) is adjusted to  ¿Ã‚ ¡3505.6 in order to make the book value equal salvage value (Weygandt, Kieso and Kimmel, 2003). Sum of digits is another kind of reducing balance method, which has the closest connection with useful life and salvage value of the asset. The depreciation cost is multiply depreciation cost (asset cost less salvage value) by digits of each year (Mike, Ron and Allister, 1994). Example 3 An asset costs  ¿Ã‚ ¡11,000, its expected salvage value is  ¿Ã‚ ¡1,000, its estimated useful life is 5 years The digits add up is 1+2+3+4+5=15 Depreciation cost = ¿Ã‚ ¡11,000- ¿Ã‚ ¡1,000= ¿Ã‚ ¡10,000 Year 1 Cost  ¿Ã‚ ¡11,000 Depreciation (5/15ÃÆ'- ¿Ã‚ ¡10,000) 3,333 Year 2 Net book value 7,667 Depreciation (4/15ÃÆ'- ¿Ã‚ ¡10,000) 2,667 Year 3 Net book value 5,000 Depreciation (3/15ÃÆ'- ¿Ã‚ ¡10,000) 2,000 Year 4 Net book value 3,000 Depreciation (2/15ÃÆ'- ¿Ã‚ ¡10,000) 1,333 Year 5 Net book value 1,667 Depreciation (1/15ÃÆ'- ¿Ã‚ ¡10,000) 667 Net book value 1,000 The double declining balance method is very similar to the educing balance method. It just doubles the reducing balance depreciation rate and has the same way to compute the depreciation. Reducing percentage is a method alike to Sum of digits. It gives a fix amount of the asset in advance to write off each year. When company use the reducing balance method, it can combine the depreciation expense to the maintaining cost and run the asset (Mike, Ron and Allister, 1994). The depreciation charges will large in the early years and become smaller and smaller later. Rather than the time period, the unit of production method write off the asset by expressing the total of units of production. Because it links to the machines usage and output closely, it is used in extractive corporations popularly (Mike, Ron and Allister, 1994). This method is used by some large corporation, such as ChevronTexaco Corp. and Boise Cascade Corporation (Weygandt, Kieso and Kimmel, 2003). The depreciation expense in this method is determined by depreciation cost per unit multiply by units of activity during the year. The depreciation cost per unit is computed by depreciation cost divide by total units of activity. Example 4 Asset costs  ¿Ã‚ ¡11,000, its expected salvage value is  ¿Ã‚ ¡1,000. The manufacture will produce 20,000 produces in the first year, 15,000 produces in the second year, 30,000 produces in the third year, 10,000 produces in the forth year and 25,000 produces in the fifth year. Depreciation cost = ¿Ã‚ ¡11,000- ¿Ã‚ ¡1,000= ¿Ã‚ ¡10,000 Depreciation cost per unit= ¿Ã‚ ¡10,000à ·100,000units= ¿Ã‚ ¡0.1 To compare the three main methods, we find that each method will have the same book value in the last year, but the depreciation expense is different during the useful life. The straight-line method keeps same; the reducing balance method is large in the early years and decreases in the later years, and the unit of production method is fluctuant bases on the unit it produces. In the SSAP 12, it allows company to decide which depreciation method to use by them. But the company must consider if the method they choose is suitable for the companies asset, and the depreciation allocated is fairly to the best of their abilities  to benefit form the use of the asset (Mike, Ron and Allister, 1994:541, paragraph 8 in the explanatory note section of SSAP12). The purpose of all the depreciation methods is the return of the money invested in the asset finally, but different methods have its rate of recovering (Robert, Helen and David, 1978). Companies considerate when their money invest will receive and the net income. Obviously, the methods talked above can be divided into two categories. One is based on useful life, which is straight-line method and reducing balance method. The other one is base on the number of the production; it is unit of production method. So which method is useful will first depend on the way it estimate in the depreciation. Between the straight line method and the reducing balance method. The benefit of the straight-line method is easy to calculate and the depreciation expense will not change every year. While the reducing balance method has a high depreciation in the early years, this will save the income tax during these years because depreciation cost reduce the income reported for tax purpose (Robert, Helen and David, 1978). For many company, the money is better to receive as soon as quickly. The fall in the tax means there is more money can be used. Also, Robert, Helen and David (1978:313) compared the different depreciation methods on a present value discounted from the depreciation expense (see the table blow). They assumed that the money will earn 8% for the company and found the reducing balance method have more present value than the straight-line method. As it mentions above, for a business, if it is based on use for the depreciation, the most useful depreciation method should be unit of production method. And if the company is based on the useful life for the depreciation, the most useful one may be the reducing balance method even though the straight-line method is easy to compute.