Effects of Globalization Towards Our Culture Essay

This article focuses on the ball-shapedization of nicety and the role of media in the ensuing identity crisis (both individual and affectionate) resulting from this address. The article tries to bring out the basic concept of the offshoot of inter contentization with all of its effects, threats, challengesand opportunities and entrust deck its interaction with the media in developing countries. The essay will show that the master(prenominal) components of power structure in todays cosmea stub be linked to these two complimentary processes orbicularisation and the data era.The interaction in the midst of these two phenomena has changed the quality of communications which, in turn, is creating advanced personalised and tender identities (personification and personifying). According to survey results, it is clear that in societies which atomic number 18 non efficient in reinforcing and strengthening their communication infrastructures and which argon unable to g rapple with the new methods of communication and information exchange, identity formation gains political, stinting and ethnicly adverse and asserts an unrepairable damage. In conclusion, the article tries to present somewhat proposals for developing countries media as the active player of this era and offers ways to deal with the unavoidable process of globalisation and identity crisis. globalisation, the New PhenomenonGlobalization, which also has been called global construction, global orientation course and global expanding upon by various inculcates of belief, is the latest phase process in an old process rooted in the elaborateness of new-fangled capitalism and encompassing the political, economic and cultural realms military personnelwide. Modern capitalism that low emerged in the sixteenth century is a far more labyrinthine phenomenon embracing a broader economic spectrum and a more detailed exposition than the concept of common market. Thus, some experts view it as contraction and condensing at the global scale coupled with ever-increasing expansion of aw atomic number 18ness (Robertson, 1992, p. 8). numerous have expressed different and even contradictory definitions of globalization in their discussions over the past few years. According to British sociologist Anthony Giddens, some social sectors are utterly pessimistic about globalization and reject it in its entirety. On the other hand, there are those who encompass globalization as an undeniable reality with profound and inevitable consequences.Yet there are others, who are generally referred to as Global Expansionists. They view globalization as an inescapable development developing ever-increasing momentum cod to the intensification of global interactions and the decline importance of national boundaries. They believe that national economies, socializations and policies will integrate into a global network and that local and national authority and hence potentiality will dimi nish in favor of a homogenous global frugality and culture (Held, 2000).On the other side of the spectrum, there are opposing arguments against the virtues of globalization. Giddens (1999b) refers to them as the pessimists, and they include a gamut of those from the traditionalists to those challenging the dominance of capitalism. They perceive globalization as synonymous to westernization and Americanization. They even include the environmentalists.This school of thought argues that globalization will defecate a world of winners and losers along with the global conquest and economic domination of specific political groups, especially in the wealthy nations like the U.S. These groups are strong enough to resist some(prenominal) pressure sensations to alter the new world-order and could impose their desires and goals as global agendas and work plans. The promoters of this school of thought point out to the waningof national sovereignty and local identity and the eventual prevalen ce of inequality and injustice in the world (Rupert, 2000).Meanwhile, some dispute the idea of the global village introduced by marshall McLuhan and envision more of a global pillaging for the underdeveloped countries (Held, 2000, p. 25). on that point are other theoreticians who dispute this widely held view. For example, Giddens challenges this prospect and believes that the wealthy should non be blamed for all the negative aspects of this phenomenon, which actually is to some cessation truly similar to the westernization process. However, globalization is becoming ever-increasingly decentralized and thus it is not dominated by a certain group of countries or multinational companies. Even the western countries are creation affected by this new trend. There is increasing evidence of Inverted Colonialism. Inverted Colonialism could be be as the partake of non-western countries on the development of western culture and economy (Giddens, 1999a). According to Giddens not only is globalization a novel experience, it is a revolutionary phenomenon. In addition to its economic consequences, its political, technological and cultural impact can not be underestimated. More than anything, globalization is influenced by the proficiency of communication systems.In the middle of these two extreme positions, there is a third opinion, which is called transformationalism. This perspective gives limited importance to globalization and emphasizes the significance of national and local institutions (Mirabedini, 2001, p. 147). This third view does not condemn the whole of globalization and praises its positive aspects. These scholars note that although globalization imposes a great deal of pressure on local economies and cultures, it is possible to transform this threat into an opportunity, thereby resisting being conquered by it.Based on this viewpoint, the leaders of the world would support the image of democratization of global institutions and nations could play a d ecisive role in the policymaking process under the framework of the new world order and solidify their territorial rights and legitimacy (Held, 2000). The acceptance of this notion is reflected in the response of fountain French Premier Leonel Jospin on the issuance of Frances national identity in the globalization process. He said, We will do our best to shop globalization an internal and endemic process in compliance and symmetry with our way of life.He argued that The course this globalization process takes will depend on the action we take in relation to it, because although globalization is a fact, it is not an end in itself. We must bring it under apply if we are to enjoy its benefits and prevent its negative aspects (Jospin, 2001). It can thus be concluded that the present range of opinions on globalization, differs from the definition of capital expansion of the 16th century. In this sense it is a new concept base on the ever-increasing time-space compression and the enhancement of public knowledge and awareness due to the profound alteration in communication systems and its immense impact on economic, political and cultural trends.It can be stated fairly that Globalization is a complex phenomenon, marked by two opposing forces. On the one hand, it is characterized by massive economic expansion and technological innovation. On the other hand, there is increased inequality, cultural and social tumult, and individual insanity (Mowlana, 1998, p. 22). Globalization of Culture and Identity in the Information Era On the subject of globalization, the most controversial debate is raised on the issue of cultural globalization and its main topic, the identity crisis and the role of mass media as a facilitating tool for its expansion or limitation.The notion of cultural globalization has prompted various reactions, reflecting contradictory implications. Some perceive this phenomenon as an instrument for nerve of universal unity and democracy based on a g lobal culture signified as the global village. According to the principles of McLuhan (1968, 1964), this is due to the expansion of new communication systems. However, others disagree and contend that globalization has not resulted in a unified political and economic identity (Rajaei, 2001). In contrast, cultural globalization has destroyed national identities. Fukuyama challenges the idea of cultural globalization. He argues that patronage external economic pressures, societies tend to preserve their individual identities and cultural set eventually determine the economic direction of the countries. This doesnt mean that societies will not be impacted by the globalization trend. However, there are more profound elements in national cultures, which resist the uniformity derived from economic and political ideologies.Critics argue that cultural globalization will result in cultural dominance and supremacy. The deterioration of endemic cultures will be replaced with a universal cultu re promoting excessive consumption and dominance of the economic and information technology powers of the world.These scholars believe that the western world is unfit to provide a suitable response to cultural globalization. This is because it is being challenged by numerous social and cultural predicaments, itself.Tomlinson, one of the world-class theorists says The cultural globalization that we are witnessing today is not the net result of human endeavors and experiences and even it has not equitably benefited from cultural diversities. Rather it is the manifestation of dominance of a certain shell culture (Skelton & Allen, 1999, p. 23). These researchers emphasize that the efforts made to conform to the aggressive culture or interpret western culture in various parts of the world have had disastrous results and have revealed insurmountable cultural gaps. Thus, it is impossible to create a global culture with this procedure, and it only widens the existing gap between cultures.D oubtless, globalization has affected certain values rooted in study religions and cultures of the world. Concepts of good and evil, right and wrong, individualism and pluralism, individual interaction with the society and the very meaning of life are all warped and corrupted by global capitalism, international markets, mass media and the promotion of excessive consumption. Even some local languages and valuable traditions are on the verge of disappearance as the result of globalization. Global consumerism is now forming a homogeneous global culture where indigenous cultures of the South are being replaced by Western cultures (Muzaffar, 2002).