Narrowcasting Is A Term Media Essay

Narrowcasting Is A Term Media kittyvassNarrowcasting is a term which means it spreading information or indication to a particular hearing. It usually used by radio or video recording receiver. In old time people use pass outing to penetrate information to general public but now narrowcasting is more favorite(a) because it endure narrow media put acrosss at specific segments of the public. Narrowcasting, in other backchat which is called niche marketing, through proprietary equipment and encryption it run low easier to reach invest auditions. The examples of narrowcasting atomic number 18 billet television, satellite radio and internet. We have chosen Astro as the example of narrowcasting in Malaysia.All-Asian Satellite Television and Radio Operator likewise called as Astro is a Malaysia direct broadcast satellite (DBS) Pay TV service. Astro service was launched on 1 June 1996. It owned and operated by Astro Malaysia Holdings Berhad, a tether integrated consumer m edia recreation group in Malaysia and S revealheast Asia. Astro is used to remove satellite television and radio to the households in Malaysia and Brunei. Astro has provided 156 TV bring, including 68 Astro-created and mark convey and 22 HD channels. Household with Direct-To-Home satellite TV, Internet Protocol television (IPTV) and Over-The-Top platforms (OTT) buns enjoy this service. Pay TV as menti integrityd ripe now is a kind of linear broadcast channel which yet available for customer who move overing an additional subscription fee. People argon allowed to have particular channels and rifle it on their television for a fee. Astro has become media preference for advertisers due to the media message can be spread out more accurately to direct audiences.DiscussionAstro subscribers can bother to hundreds of channels worldwide through Astro channel. Astro channel has the ability to receive and send broadcast point outs using satellite technology, this increases the p ossibilities of gaining access to channels from other countries like HBO, ESPN, CNN and so on, audience testament not restricted to the channels on cable network and they can expose to more worldwide information. For example, during football gibe and Olympic season, Astro will open a lot of sport channels like Astro Super Sport, Astro Super Sport 2 and 3, Astro Arena and so on. Astro subscribers can enjoy the diverse live matches with high-quality audio and picture. They able to have it off the updated live score of the team they supported. Besides watching on the television screen, Astro subscribers also able to watch live football matches through briskphone, anovulatory drug or computer through Astro On-The Go web. For those viewers who cant watch the program on time, this is good news for them, they can watch the live matches through their smartphone or tablet.Advertising on narrowcasting is effective, marketing experts are a lot interested in narrowcast media as a commer cial advertising tool, since access to such content implies exposure to a specific and clearly outlined prospective consumer audience. Advertisers can better tar pulsate by identifying particular demographics regard such programs their markets. For example if the energy drink company Red crap wanted to target 18-25 year old action sport athletes, they can purchase commercial time on sports channel of Astro like ABOS, frankincense making their message more valuable by marketing to a concentrated audience.In this advanced digital era, most of the people having at least one smart technology artifice in their brio lifestyle. Smart energetic devices have become the most basic device that people using every day. To bring a non-stop frolic for Astro value customers, Astro has introduced a new service for them which is Astro-On-The- Go. Astro-On-The-Go provides an application for Android devices, Astro customers just neediness to install this application from Android market, and so they can enjoy by watching Astro channels at anywhere or anytime. There are four main features of this innovative service. It provides 19 Astro channels for subscribers. When you feel wearisome at somewhere else, Astro-On-The-Go can bring a lot of entertainment for you. You will be able to watch latest news, educational and entertainment programs to pass the time. Secondly subscribers are may catch out the programs they daughtered. Astro-On-The-Go has disposed a chance for them to choose the program from their TV subscription package. Third, Pay per take hold of service is available for subscribers to select TV program from a program library on anytime. Lastly, subscribers are able to watch live events regardless of where they are. They are never missing out any live sport, live project or others live events by using Astro-On-The-Go service. In addition, Astro-On-The-Go has bringing advantages for advertisers. Because of smart mobile device could be one of the device that peop le machine-accessible the most in daily life, advertisers can spread out their messages to target audiences easier and more effectively.There are number of gain of Astro channel however, miss are also there. The only miss of Astro is weather distraction. Due to the designer of Astro channel works on digital signals, weather is playing a very important factor for its operation. When bad weather is happening, it could interrupt the signal of receiving Astro channel. Viewers will loss the connection and thus they are button to miss out their TV programs. Satellite dish are located at outdoors, it becomes susceptible to malfunction as a result of weather conditions like snow, very strong winds and lightning.Medium (Astro)Audience substanceMessageAudienceMedium (Astro)FeedbackThere is a relationship between Astro channel, message and its audience. Astro disseminate the message or information to the audience through different channels. For example, Astro channels consist of different categories like entertainment channel, news channel, cognition channel, HD channel, music channel, sports channel, premium channel, kids channel and radio channel.Through these different types of channels, audience can receive the latest information of entertainment, news, music, sports. For example, for news, audiences are able to cut the latest news or information through CNN or BBC which are worldwide. Audiences are able to know the latest news from other rural instead of only the news of their own country. For entertainment, audience can get to watch the latest Hong Kong drama through Astro On Demand. Besides for those audience who love to watch side of meat movies can watch their positron emission tomography English movies through HBO.All the Astro subscribers are active audience. Active audience is the one that who actively engages with the text, they do not just accept every media message. They will question what they see and develop their own interpretation of a media intersection based on their life experiences, education, family and cultural influences. Audience become gatekeepers and decides on what they want to know. For example, Astro subscribers will choose the channel they are interest and pay for it. Besides that, audience can look for further sources of information from their friends, families, through internet, books, and so on instead of only depends on the information sources from television. They can also stop consuming particular media content by simply switch the television off. This will prevent channel hopping.Audience and Astro are having two-way communication. The audiences will also giving feedback to the medium which is Astro. For example, Astro subscribers can arrange a complaint through Astro hotline if there is any problem faces. This feedback is effectual for Astro to improve their services in the future. In addition, the act of Astro subscribers vote for their favourite candidates in Astro Talent Quest singing competit ion through mobile phone short message service (SMS) shows that they are having two-way communication. This can help to improve the interaction between Astro and its audience.